Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of...

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Main Authors: Pernica Karel, Tyll Ladislav
Format: Article
Language:English
Published: Center for International Scientific Research of VŠO and VŠPP 2018-06-01
Series:International Journal of Entrepreneurial Knowledge
Subjects:
Online Access:http://www.degruyter.com/view/j/ijek.2018.6.issue-1/ijek-2018-0004/ijek-2018-0004.xml?format=INT
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author Pernica Karel
Tyll Ladislav
author_facet Pernica Karel
Tyll Ladislav
author_sort Pernica Karel
collection DOAJ
description Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).
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spelling doaj.art-73ab2b521f074e7d9aaec191a5ec38592022-12-22T02:07:39ZengCenter for International Scientific Research of VŠO and VŠPPInternational Journal of Entrepreneurial Knowledge2336-29602018-06-0161526010.2478/ijek-2018-0004ijek-2018-0004Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech RepublicPernica Karel0Tyll Ladislav1University of Economics,Prague, Faculty of Business administration, CzechiaUniversity of Economics,Prague, Faculty of Business administration, CzechiaCorporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).http://www.degruyter.com/view/j/ijek.2018.6.issue-1/ijek-2018-0004/ijek-2018-0004.xml?format=INTContent analysisEthosMissionMission statement components
spellingShingle Pernica Karel
Tyll Ladislav
Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
International Journal of Entrepreneurial Knowledge
Content analysis
Ethos
Mission
Mission statement components
title Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
title_full Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
title_fullStr Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
title_full_unstemmed Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
title_short Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic
title_sort building of entrepreneurial ethos through mission statements the difference in approach between public and private universities in the czech republic
topic Content analysis
Ethos
Mission
Mission statement components
url http://www.degruyter.com/view/j/ijek.2018.6.issue-1/ijek-2018-0004/ijek-2018-0004.xml?format=INT
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