Consumer attitudes towards the health benefits of 100% fruit juice in South Africa

The health effects of 100% fruit juice have received widespread attention from both scientific and public forums. However, much of this literature has placed emphasis on the possible negative health risks of consuming pure (100%) fruit juice (PFJ). This research aims to explore South African consume...

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Bibliographic Details
Main Author: Dr RG Duffett
Format: Article
Language:English
Published: Department of Marketing Management, University of South Africa 2018-06-01
Series:The Retail and Marketing Review
Subjects:
Online Access:https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_1_1-12.pdf