The Operation Logic of Traditional Culture Enabling Tea Brand Marketing: Take CHAGEE as an Example
The research background of this paper is to focus on the globalization and diversification of the market, and many brands intend to integrate culture into their products for marketing. At the same time, by the end of 2023, the stores of new tea brands can reach up to 5 billion. Currently, China’s mi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03004.pdf |