Influence of advertising as a means of information transmission towards consumer: theoretical aspect
The article analyses the term of “advertising” with the focus on Information transmission function and a possibil- ity to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects o...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2006-12-01
|
Series: | Business: Theory and Practice |
Subjects: | |
Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11598 |