Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry)

Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the...

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Bibliographic Details
Main Authors: Syafrida Nurrachmi Febriyanti, Rachmah Ida
Format: Article
Language:Indonesian
Published: Universitas Tarumanagara 2023-07-01
Series:Jurnal Komunikasi
Subjects:
Online Access:https://journal.untar.ac.id/index.php/komunikasi/article/view/20919