Influence of Entrepreneurial Orientation and Alertness on Firm Performance: Multi Group Analysis of Family and Non-Family Firms in Tourism Sector

The present paper aims to study the influence of entrepreneurial orientation on firm performances of family and non-family tourism firms in J&K, India. Moreover, it examines entrepreneurial alertness as a mediator. To analyze the data, partial least squares structural equation modeling was empl...

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Bibliographic Details
Main Authors: Abid Suhail Nika, Neda Ul Bashir
Format: Article
Language:English
Published: AfricaJournals 2023-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_12_3_863-882.pdf