ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP SIKAP DAN PERILAKU MEMBELI BUKU BAJAKAN PADA MAHASISWA IPB

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP SIKAP DAN PERILAKU MEMBELI BUKU BAJAKAN PADA MAHASISWA IPB

The aim of this research was to analyze factors which influence IPB students attitudes and buying behaviour of piracy book. Research method used cross sectional study design. The primary data from samples was collected along Mei 2009. Data was taken from 100 girls and 100 boys as samples of this re...

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Bibliographic Details
Main Authors: Retnaningsih Retnaningsih, Puspa Widya Utami, Istiqlaliyah Muflikhati
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2010-01-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
attitude
book
consumer behavior
knowledge
piracy
Online Access:http://jurnal.ipb.ac.id/index.php/jikk/article/view/5187

Internet

http://jurnal.ipb.ac.id/index.php/jikk/article/view/5187

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