Examining the Moderating Role of Reasons in Masstige Luxury Buying Behavior
This study proposes a new model derived from Behavioral Reasoning Theory (BRT) to examine the purchasing behavior of masstige jewelry consumers. The suggested model provides a more comprehensive understanding of the determinants of purchasing masstige products by considering values and reasons in ad...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2024-01-01
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Series: | Behavioral Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-328X/14/1/67 |