DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE

The millennial generation is known as the sandwich generation, whe­re they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study re­garding decision-making, especially in the digital era. There are various con­ve­nien...

Full description

Bibliographic Details
Main Authors: Zainur Rahman, Awan Santosa, Sumiyarsih Sumiyarsih, Rina Dwiarti, Norlaile Salleh Huddin
Format: Article
Language:English
Published: University of Brawijaya 2023-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2871