DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
The millennial generation is known as the sandwich generation, where they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study regarding decision-making, especially in the digital era. There are various convenien...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2023-03-01
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Series: | Jurnal Aplikasi Manajemen |
Subjects: | |
Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2871 |