DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE

The millennial generation is known as the sandwich generation, whe­re they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study re­garding decision-making, especially in the digital era. There are various con­ve­nien...

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Main Authors: Zainur Rahman, Awan Santosa, Sumiyarsih Sumiyarsih, Rina Dwiarti, Norlaile Salleh Huddin
Format: Article
Language:English
Published: University of Brawijaya 2023-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2871
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author Zainur Rahman
Awan Santosa
Sumiyarsih Sumiyarsih
Rina Dwiarti
Norlaile Salleh Huddin
Norlaile Salleh Huddin
author_facet Zainur Rahman
Awan Santosa
Sumiyarsih Sumiyarsih
Rina Dwiarti
Norlaile Salleh Huddin
Norlaile Salleh Huddin
author_sort Zainur Rahman
collection DOAJ
description The millennial generation is known as the sandwich generation, whe­re they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study re­garding decision-making, especially in the digital era. There are various con­ve­niences in conducting transactions, such as e-money. The millennial gene­ra­tion tends to compulsive buying for goods or services with various factors, both due to individual internal and external factors. This study aims to examine the effect of self-control and e-money on compulsive buying, which a referen­ce group moderates. The sampling technique used is purposive sampling with a total of 249 respondents, where the sample criteria are the younger generati­on with e-money applications. The data analysis technique uses SEM-PLS to test the hypothesis. The results showed that self-control weakened compulsive buy­ing due to the individual's ability to control himself in shopping. E-money usa­ge has a positive effect on compulsive buying because of easier tran­sac­ti­ons. The novelty of this study used the reference group as a moderating varia­ble, where the results of the reference group strengthen the influence of self-con­trol on compulsive buying because individuals get positive information and suggestion from the group. Finally, the reference group can weaken the in­flu­ence of e-money on compulsive buying. Although there is convenience in tran­sacting, the presence of information from the group can prevent them from compulsive buying.
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spelling doaj.art-743656697e954fb4bca2d3693a5190cf2023-03-23T15:06:29ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322023-03-01211142410.21776/ub.jam.2023.021.1.021450DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLEZainur Rahman0Awan Santosa1Sumiyarsih Sumiyarsih2Rina Dwiarti3Norlaile Salleh Huddin4Norlaile Salleh Huddin5Department of Management, Faculty of Economics and Business, Universitas Negeri Surabaya, IndonesiaDepartment of Management, Faculty of Economics, Universitas Mercu Buana Yogyakarta, IndonesiaDepartment of Management, Faculty of Economics, Universitas Mercu Buana Yogyakarta, IndonesiaDepartment of Management, Faculty of Economics, Universitas Mercu Buana Yogyakarta, IndonesiaUniversitas Pendidikan Sultan Idris, Tanjong Malim, Perak, MalaysiaUniversitas Pendidikan Sultan Idris, Tanjong Malim, Perak, MalaysiaThe millennial generation is known as the sandwich generation, whe­re they sometimes experience various problems in making decisions, including purchasing goods or services. These problems are essential to study re­garding decision-making, especially in the digital era. There are various con­ve­niences in conducting transactions, such as e-money. The millennial gene­ra­tion tends to compulsive buying for goods or services with various factors, both due to individual internal and external factors. This study aims to examine the effect of self-control and e-money on compulsive buying, which a referen­ce group moderates. The sampling technique used is purposive sampling with a total of 249 respondents, where the sample criteria are the younger generati­on with e-money applications. The data analysis technique uses SEM-PLS to test the hypothesis. The results showed that self-control weakened compulsive buy­ing due to the individual's ability to control himself in shopping. E-money usa­ge has a positive effect on compulsive buying because of easier tran­sac­ti­ons. The novelty of this study used the reference group as a moderating varia­ble, where the results of the reference group strengthen the influence of self-con­trol on compulsive buying because individuals get positive information and suggestion from the group. Finally, the reference group can weaken the in­flu­ence of e-money on compulsive buying. Although there is convenience in tran­sacting, the presence of information from the group can prevent them from compulsive buying.https://jurnaljam.ub.ac.id/index.php/jam/article/view/2871compulsive buying, e-money, self-control, reference group
spellingShingle Zainur Rahman
Awan Santosa
Sumiyarsih Sumiyarsih
Rina Dwiarti
Norlaile Salleh Huddin
Norlaile Salleh Huddin
DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
Jurnal Aplikasi Manajemen
compulsive buying, e-money, self-control, reference group
title DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
title_full DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
title_fullStr DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
title_full_unstemmed DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
title_short DOES MILLENNIAL RATIONAL IN DECISION MAKING? THE IMPACT OF SELF-CONTROL AND E-MONEY ON COMPULSIVE BUYING: REFERENCE GROUP AS MODERATING VARIABLE
title_sort does millennial rational in decision making the impact of self control and e money on compulsive buying reference group as moderating variable
topic compulsive buying, e-money, self-control, reference group
url https://jurnaljam.ub.ac.id/index.php/jam/article/view/2871
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