Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach

Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach

ABSTRACT: Understanding consumers' purchase behaviors is fundamental to the success of the dairy industry. With its economic importance, the Chinese market is critical to dairy producers in most countries around the world. However, understanding consumers in this market is particularly challeng...

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Bibliographic Details
Main Authors: H. Yin, S.E. Fang, M. Mirosa, T. Kearney
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Journal of Dairy Science
Subjects:
Chinese dairy consumers
perceived risk
consumer involvement
segmentation
behavior consequences
Online Access:http://www.sciencedirect.com/science/article/pii/S0022030223004538

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http://www.sciencedirect.com/science/article/pii/S0022030223004538

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