INTEGRATION OF MARKETING IN THE MULTI-LEVEL MANAGEMENT SYSTEM OF TERRITORIAL-BRANCH DEVELOPMENT
The paper proposes a new approach to comprehensive management of territories and sectors development, based on a tiered system, with the use of tools integrating marketing. Integration of marketing enables us to approach the intersection of territories and sectors development, to determine the neces...
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Format: | Article |
Language: | English |
Published: |
Kemerovo State University
2015-06-01
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Series: | Вестник Кемеровского государственного университета |
Subjects: | |
Online Access: | https://vestnik.kemsu.ru/jour/article/view/1619 |