INTEGRATION OF MARKETING IN THE MULTI-LEVEL MANAGEMENT SYSTEM OF TERRITORIAL-BRANCH DEVELOPMENT
The paper proposes a new approach to comprehensive management of territories and sectors development, based on a tiered system, with the use of tools integrating marketing. Integration of marketing enables us to approach the intersection of territories and sectors development, to determine the neces...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1619 |
| Summary: | The paper proposes a new approach to comprehensive management of territories and sectors development, based on a tiered system, with the use of tools integrating marketing. Integration of marketing enables us to approach the intersection of territories and sectors development, to determine the necessary parameters of effective interaction of the subjects of management at different levels. |
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| ISSN: | 2078-8975 2078-8983 |