The impact of sensory marketing in directing consumer behavior - a case study of Mr.Yummy's restaurant - Batna Province-
The aim of the study is to highlight sensory marketing impact, used by Mister Yummy restaurant, on directing its customers purchasing behavior. By identifying the used sensory marketing dimensions: visual, olfactory, auditory, tactile and gustatory. This study was applied on Mister Yummy restaurant...
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| Format: | Article |
| Language: | Arabic |
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University of Tamanrasset
2023-01-01
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| Series: | مجلة الاجتهاد للدراسات القانونية والاقتصادية |
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| Online Access: | https://alijtihed.univ-tam.dz/wp-content/uploads/2023/02/alijtihed-mag-034-art-035.pdf |