Integrated Marketing Communications (IMC) A Comparative study of Arabic and International Research Literature with a Special Focus on The Sultanate of Oman
Due to the interdisciplinary complicated nature of the concept Integrated Marketing Communications (IMC) that has only emerged in the communication field three decades ago and has ever since witnessed dramatic developments in itself and the related fields, the current research paper aims at: sheddin...
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| Format: | Article |
| Language: | Arabic |
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Sultan Qaboos University
2016-12-01
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| Series: | Journal of Arts and Social Sciences |
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| Online Access: | https://journals.squ.edu.om/index.php/jass/article/view/1153 |