“Role of Indian celebrities in establishing Brand –Target Audience connectivity”An Exploratory study
The marketing communication strategy employed by advertisers in 21st century using celebrities to connect with their target audience has attracted a lot of attention world wide. In developing economy like India the situation is no different. This research paper is aimed at understanding fir...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2009-12-01
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| Series: | Srusti Management Review |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/603504746_Role%20Of%20Indian%20%20%E2%80%93Target-Prof.%20Supriyo%20Patra%20&%20Prof.%20Saroj%20Datta-Vol.%20-%202%20%20Issue%202%20%20Jul%20%E2%80%93%20Dec%202009.pdf |