Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions
The marketing of the financial services by financial institution is regarded as an easier job. This is due to the fact that, in most cases, when a client is gained, he/she remains loyal to the institution on a long term. Nowadays, taking into consideration the needs of the consumers - clients who ar...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2016-09-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-406/ |