Study on Motives Underlying the Buying of Fast Fashion in India Despite Associated Sustainability Issues
The purpose of this study was to identify motivational factors for consumers in making a purchase decision for a fast fashion product. The term fast fashion is used to refer to cheaper replicas of luxury fashion trends. Apart from impacting the environment adversely, fast fashion has several other...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2024-03-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/15382 |