A study of the prevalence of impulsive and compulsive buying among consumers in the apparel and accessories market
Purpose – This paper aims to examine the presence of impulsive and compulsive buying among consumers. It studies the various factors that affect and moderate the impulsiveness and compulsiveness of buying. Design/methodology/approach – Literature review resulted in four constructs – social media inf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-02-01
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| Series: | Vilakshan (XIMB Journal of Management) |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/XJM-12-2020-0252/full/pdf |