TRANSFORMATION OF MARKETING IN WARTIME AND POSTWAR

TRANSFORMATION OF MARKETING IN WARTIME AND POSTWAR

The study is relevant to the current global trends of business environment turbulence and marketing transformation under the influence of the war in Ukraine. The purpose of the article is to identify the reasons for the transformation of marketing under the influence of the war in Ukraine related t...

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Bibliographic Details
Main Authors: Tetiana Shkoda, Oleksandr Savych
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2022-12-01
Series:Baltic Journal of Economic Studies
Subjects:
marketing
transformation
war and post-war times
business environment
turbulence
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/1996

Internet

http://baltijapublishing.lv/index.php/issue/article/view/1996

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