Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization
This article describes the problem of efficiency of functioning of the organization in modern conditions of dynamic external environment. Modern external environment characterized by financial instability, lower incomes, economic constraints in relation to Russia, as well as constantly changing con...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/2919 |