Effects of Global Fast-Food Restaurants on Local Fast-Food Markets: Case of Turkey

Effects of Global Fast-Food Restaurants on Local Fast-Food Markets: Case of Turkey

The aim of this study is to try to analyze the competitive structure of the national fast food industry, taking into account the shares of global fast-food brands operating in Turkey in the fast-food sector and their weight in market concentration. In this direction, hamburgers, pizzas, sandwiches,...

Full description

Bibliographic Details
Main Authors: Vafa Abbasaliyeva, Müjgan Deniz
Format: Article
Language:deu
Published: Mustafa Süleyman ÖZCAN 2022-06-01
Series:İtobiad
Subjects:
globalization
international brands
fast-food industry
market concentration ratio
oligopoly markets
küreselleşme
uluslararası markalar
fast-food endüstrisi
pazar yoğunlaşma oranı
oligopol piyasaları
Online Access:https://dergipark.org.tr/tr/download/article-file/2198720

Internet

https://dergipark.org.tr/tr/download/article-file/2198720

Similar Items