THE ROLE OF CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND E-WOM ON MARKETPLACE REUSE INTENTIONS: A COMPARATIVE STUDY OF TOKOPEDIA AND SHOPEE
The Tokopedia and Shopee marketplaces have become a phenomenon in online shopping because they managed to gain and maintain their positions at the top, beating other marketplaces that first appeared in Indonesia. This study aims to determine the effect of service quality and E-WOM on the Intention t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-08-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-08/article_11.pdf |