Impact of New Technologies on Economic Behavior and Consumer Freedom of Choice: from Neuromarketing to Neuro-Rights

Objective: to identify the possibilities for an adequate response of the existing legal regime to the various challenges posed to European law by artificial intelligence systems underlying neuromarketing techniques.Methods: the study is based on the risk-oriented approach, formal-logical, formal-leg...

Full description

Bibliographic Details
Main Author: L.  Sposini
Format: Article
Language:English
Published: Kazan Innovative University named after V.G. Timiryasov 2024-03-01
Series:Journal of Digital Technologies and Law
Subjects:
Online Access:https://www.lawjournal.digital/jour/article/view/375