Design Without Final Goals: Getting Around Our Bounded Rationality

Abstract Herbert Simon’s theory of design welcomes those unintended consequences of one’s original design intention, with a view to integrating them as new final goals of one’s design. Seen this way, design and design education has the powerful potential to broaden human preferences and unconceal ne...

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Bibliographic Details
Main Author: Jude Chua Soo Meng
Format: Article
Language:English
Published: Intellect 2015-09-01
Series:Artifact
Subjects:
Online Access:https://intellectdiscover.com/content/journals/10.14434/artifact.v3i4.12787/art.3.4.2.1_1