The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai
This study sets out to review and contribute to the writings on healthcare advertising. In order to do so, the research’s main purpose is to depict aspects such as, how individuals in Dubai perceive healthcare advertising and advertising done by private hospitals. This will help marketers understand...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-12-01
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| Series: | Holistica |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/hjbpa-2022-0020 |