Monitoring Customer Satisfaction in Service Industry: A Cluster Analysis Approach

One of the key performance indicators of quality management system of an organization is customer satisfaction. The process of monitoring customer satisfaction is therefore an important part of the measuring processes of the quality management system. This paper deals with new ways how to analyse an...

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Bibliographic Details
Main Authors: Matúš Horváth, Alexandra Michalkova
Format: Article
Language:English
Published: Technical University of Kosice 2012-11-01
Series:Kvalita Inovácia Prosperita
Subjects:
Online Access:http://www.qip-journal.eu/index.php/QIP/article/download/61/41