Show Me More! The Influence of Visibility on Sustainable Food Choices

Show Me More! The Influence of Visibility on Sustainable Food Choices

Visual cues are omnipresent in an in-store environment and can enhance the visibility of a product. By using these visual cues, policy makers can design a choice environment to nudge consumers towards more sustainable consumer behavior. In this study, we use a combined nudge of display area size and...

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Bibliographic Details
Main Authors: Nicky Coucke, Iris Vermeir, Hendrik Slabbinck, Anneleen Van Kerckhove
Format: Article
Language:English
Published: MDPI AG 2019-05-01
Series:Foods
Subjects:
choice architecture
sensory nudges
visual cues
sustainable consumer behavior
display area size
quantity of displayed products
visibility
Online Access:https://www.mdpi.com/2304-8158/8/6/186

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https://www.mdpi.com/2304-8158/8/6/186

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