Gamification as a new trend in marketing
The aim of the article. The article deals with area and the examples to use gamification as a new trend in marketing. The using of gamification in company marketing actions require from marketers not only proper planning and introducing but a lot of creativity and innovation. It has been assumed tha...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2014-12-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_57_64.pdf |