Political microtargeting: Towards a pragmatic approach
It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative orien...
| Päätekijät: | , |
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| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Julkaistu: |
Alexander von Humboldt Institute for Internet and Society
2023-03-01
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| Sarja: | Internet Policy Review |
| Aiheet: | |
| Linkit: | https://policyreview.info/node/1690 |