Political microtargeting: Towards a pragmatic approach
It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative orien...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2023-03-01
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| Series: | Internet Policy Review |
| Subjects: | |
| Online Access: | https://policyreview.info/node/1690 |