Remediation and Counter-Hegemony of Gender Dichotomy in Indonesian Family: Multimodal Discourse Analysis of Two Kecap Advertisements

Until now hegemonic gender dichotomyin Indonesia has worked in various spheres of human life, in various social roles, even in the smallest unitof social organizations: family. The dichotomy was caused by the ideology of "State Ibuism" which was disciplined during the New Order era between...

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Bibliographic Details
Main Authors: Justito Adiprasetio, Annissa Winda Larasati
Format: Article
Language:English
Published: Universitas Gadjah Mada, Yogyakarta 2019-08-01
Series:IKAT: The Indonesian Journal of Southeast Asian Studies
Subjects:
Online Access:https://jurnal.ugm.ac.id/ikat/article/view/46188