College Students’ Preferences for Milk Tea: Results from a Choice Experiment

(1) Background: Although China is one of the largest tea-producing countries in the world, the Chinese tea industry is facing a decline in profits. However, an explosive market, namely milk tea, has garnered the attention of certain famous tea companies, several of which have launched milk tea produ...

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Bibliographic Details
Main Authors: Xi Lin, Jiangfan Yang, Qian Chen
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/12/7/1491