Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials

Employers are increasingly faced with the need to identify, attract, hire and retain the best talent from the labor market in order to survive in the condition of fierce competition. As talents are in a position to choose an employer, successful companies seek to position themselves as ideal and des...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Lukić Jelena M., Brkljač Milan N., Perčić Karolina R.
Format: Artikel
Sprache:English
Veröffentlicht: Srpsko udruženje za marketing 2019-01-01
Schriftenreihe:Marketing (Beograd. 1991)
Schlagworte:
Online Zugang:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902083L.pdf