Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials
Employers are increasingly faced with the need to identify, attract, hire and retain the best talent from the labor market in order to survive in the condition of fierce competition. As talents are in a position to choose an employer, successful companies seek to position themselves as ideal and des...
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902083L.pdf |
| _version_ | 1818153926857326592 |
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| author | Lukić Jelena M. Brkljač Milan N. Perčić Karolina R. |
| author_facet | Lukić Jelena M. Brkljač Milan N. Perčić Karolina R. |
| author_sort | Lukić Jelena M. |
| collection | DOAJ |
| description | Employers are increasingly faced with the need to identify, attract, hire and retain the best talent from the labor market in order to survive in the condition of fierce competition. As talents are in a position to choose an employer, successful companies seek to position themselves as ideal and desirable employers through the establishment of a strong employer brand. In the process of brand establishing, by applying the knowledge from the field of marketing and human resources, employers tend to position themselves to labor market candidates as unique and desirable with ideal working conditions, while at the same time trying to increase the level of satisfaction and dedication of existing employees. A modern approach to the process of branding an employer implies taking into account the needs and desires of different generation of employees. A generation that takes an important position in society and labor market - millennium generation (also known as the generation Y) has specific needs, demands and desires when it comes to selecting an employer. In this paper are point out the key specifics of establishing employer brand in order to position it as an ideal place for talents that belong to the generation of millennials. |
| first_indexed | 2024-12-11T14:18:23Z |
| format | Article |
| id | doaj.art-751c369e75f444fd8a67e03a1d9abf4c |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-11T14:18:23Z |
| publishDate | 2019-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-751c369e75f444fd8a67e03a1d9abf4c2022-12-22T01:03:02ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642019-01-0150283930354-34711902083LEmployer branding for recruitment and retention of talented employees belonging to the new generation of millennialsLukić Jelena M.0https://orcid.org/0000-0003-0632-8974Brkljač Milan N.1Perčić Karolina R.2Visoka škola modernog biznisa, BeogradUniverzitet u Novom Sadu, Ekonomski fakultet u Subotici, Subotican/aEmployers are increasingly faced with the need to identify, attract, hire and retain the best talent from the labor market in order to survive in the condition of fierce competition. As talents are in a position to choose an employer, successful companies seek to position themselves as ideal and desirable employers through the establishment of a strong employer brand. In the process of brand establishing, by applying the knowledge from the field of marketing and human resources, employers tend to position themselves to labor market candidates as unique and desirable with ideal working conditions, while at the same time trying to increase the level of satisfaction and dedication of existing employees. A modern approach to the process of branding an employer implies taking into account the needs and desires of different generation of employees. A generation that takes an important position in society and labor market - millennium generation (also known as the generation Y) has specific needs, demands and desires when it comes to selecting an employer. In this paper are point out the key specifics of establishing employer brand in order to position it as an ideal place for talents that belong to the generation of millennials.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902083L.pdftalentsemployerhuman resourcesmillennialsbrand |
| spellingShingle | Lukić Jelena M. Brkljač Milan N. Perčić Karolina R. Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials Marketing (Beograd. 1991) talents employer human resources millennials brand |
| title | Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| title_full | Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| title_fullStr | Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| title_full_unstemmed | Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| title_short | Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| title_sort | employer branding for recruitment and retention of talented employees belonging to the new generation of millennials |
| topic | talents employer human resources millennials brand |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902083L.pdf |
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