Historical Wines of Portugal: The Classification, Consumer Associations and Marketing Implications

Historical Wines of Portugal: The Classification, Consumer Associations and Marketing Implications

Geographical origin, use of traditional varieties and ancestral viticulture/oenology practices characterize wines classified as Historical Wines of Portugal (HWP). This study identifies the authenticity attributes consumers associate with this classification and assesses the relative strength of ass...

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Bibliographic Details
Main Authors: Ana Isabel de Almeida Costa, Carla Marano-Marcolini, Manuel Malfeito-Ferreira, Virgílio Loureiro
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Foods
Subjects:
historical wines
brand authenticity
wine knowledge
consumer behavior
marketing strategy
Online Access:https://www.mdpi.com/2304-8158/10/5/979

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https://www.mdpi.com/2304-8158/10/5/979

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