Promoting Cities: Measures to Improve Urban Marketing Strategy
This study aims to identify the perception of residents and tourists related to the current practices and the level of promotion of Bucharest, as well as to reveal ways and opportunities to improve the effectiveness of this activity. Data collection for this research is based on a survey, whose main...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2019-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | http://mer.ase.ro/files/2019-1/4-5.pdf |