Amateurism, Professionalism and the Value of College Sports

The value of college sport can be measured in many ways. Most people measure it in dollars, others point to less-tangible benefits such as alumni engagement and campus morale, only a few focus on its educational value. Yet this, as Myles Brand repeatedly recognized, is the value that really counts....

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Bibliographic Details
Main Author: Heather Reid
Format: Article
Language:English
Published: University of Kansas Libraries 2021-12-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/15676