Amateurism, Professionalism and the Value of College Sports

The value of college sport can be measured in many ways. Most people measure it in dollars, others point to less-tangible benefits such as alumni engagement and campus morale, only a few focus on its educational value. Yet this, as Myles Brand repeatedly recognized, is the value that really counts....

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Main Author: Heather Reid
Format: Article
Language:English
Published: University of Kansas Libraries 2021-12-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/15676
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author Heather Reid
author_facet Heather Reid
author_sort Heather Reid
collection DOAJ
description The value of college sport can be measured in many ways. Most people measure it in dollars, others point to less-tangible benefits such as alumni engagement and campus morale, only a few focus on its educational value. Yet this, as Myles Brand repeatedly recognized, is the value that really counts. Brand’s was something of a voice in the wilderness on this issue—a voice sorely missed in this age of debate about limits on compensation for student-athletes. As a philosophy professor, Brand’s insistence on the educational value of sport follows a tradition begun in ancient Greece by Pythagoras, Socrates, and especially Plato. In this essay, I honor Brand and that ancient tradition by exploring the value of college sport from a philosophical perspective. I interrogate the oppositions of amateurism vs. professionalism, academics vs. athletics, and employment vs. exploitation to arrive at the paradoxical conclusion that ideals of excellence and professionalism are at the heart of “amateurism” in the context of college sport. Education, meanwhile, is the value in college sport that needs to guide all the others—including those that involve dollar signs.
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spelling doaj.art-75682532f42d42bb908e849e11539f2a2023-11-28T18:45:31ZengUniversity of Kansas LibrariesJournal of Intercollegiate Sport1941-63421941-417X2021-12-0114310.17161/jis.v14i3.15676Amateurism, Professionalism and the Value of College SportsHeather Reid0Morningside College The value of college sport can be measured in many ways. Most people measure it in dollars, others point to less-tangible benefits such as alumni engagement and campus morale, only a few focus on its educational value. Yet this, as Myles Brand repeatedly recognized, is the value that really counts. Brand’s was something of a voice in the wilderness on this issue—a voice sorely missed in this age of debate about limits on compensation for student-athletes. As a philosophy professor, Brand’s insistence on the educational value of sport follows a tradition begun in ancient Greece by Pythagoras, Socrates, and especially Plato. In this essay, I honor Brand and that ancient tradition by exploring the value of college sport from a philosophical perspective. I interrogate the oppositions of amateurism vs. professionalism, academics vs. athletics, and employment vs. exploitation to arrive at the paradoxical conclusion that ideals of excellence and professionalism are at the heart of “amateurism” in the context of college sport. Education, meanwhile, is the value in college sport that needs to guide all the others—including those that involve dollar signs. https://journals.ku.edu/jis/article/view/15676amateurismprofessionalismMyles Brand
spellingShingle Heather Reid
Amateurism, Professionalism and the Value of College Sports
Journal of Intercollegiate Sport
amateurism
professionalism
Myles Brand
title Amateurism, Professionalism and the Value of College Sports
title_full Amateurism, Professionalism and the Value of College Sports
title_fullStr Amateurism, Professionalism and the Value of College Sports
title_full_unstemmed Amateurism, Professionalism and the Value of College Sports
title_short Amateurism, Professionalism and the Value of College Sports
title_sort amateurism professionalism and the value of college sports
topic amateurism
professionalism
Myles Brand
url https://journals.ku.edu/jis/article/view/15676
work_keys_str_mv AT heatherreid amateurismprofessionalismandthevalueofcollegesports