UPAYA MENCAPAI LOYALITAS KONSUMEN DALAM PERSPEKTIF SUMBER DAYA MANUSIA

Service is a very unique area because its differences. In this area human elements is extremly important because its role in achieving company' main goal which is to gain more loyal consumer since loyal consumer will lead to greater competitive advantange. This research aim to describe and find...

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Bibliographic Details
Main Authors: Erna Ferrinadewi, S. Pantja Djati
Format: Article
Language:English
Published: Petra Christian University 2004-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15646