Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

Abstract This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package softwar...

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Bibliographic Details
Main Authors: Ahmed H. Alsharif, Salmi Mohd Isa
Format: Article
Language:English
Published: SpringerOpen 2024-07-01
Series:Future Business Journal
Subjects:
Bibliometric analysis
Neuromarketing
Consumer neuroscience
Scopus database
fMRI
Online Access:https://doi.org/10.1186/s43093-024-00371-z

Internet

https://doi.org/10.1186/s43093-024-00371-z

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