The effect of Advertising on the Profitability of Iranian Textiles

Abstract The main purpose of this paper is to examine the impact of Advertising Expenditures on the Profitability in the Iranian Textiles (textiles, garments, bags and leather) Industries. The data of the industrial workplaces with 10 employees or more activating in this industry during 1374:1-1386:...

Full description

Bibliographic Details
Main Author: Ali Dehghani
Format: Article
Language:fas
Published: University of Isfahan 2014-09-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1436-1&slc_lang=en&sid=1