Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing
In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail sto...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2015-09-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_117526_b8f808b812dc84d3a04f855a4a31603c.pdf |
| _version_ | 1797690276803772416 |
|---|---|
| author | Ehren Tseng Rashad Yazdanifard |
| author_facet | Ehren Tseng Rashad Yazdanifard |
| author_sort | Ehren Tseng |
| collection | DOAJ |
| description | In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience. |
| first_indexed | 2024-03-12T01:58:19Z |
| format | Article |
| id | doaj.art-75933bb10b0b434ea0c3655c6ba1ef65 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T01:58:19Z |
| publishDate | 2015-09-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-75933bb10b0b434ea0c3655c6ba1ef652023-09-07T21:59:05ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262015-09-012910371047117526Mobility – The Revolutionary Change to Customer’s Shopping Experience in RetailingEhren Tseng0Rashad Yazdanifard1Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, MalaysiaCardiff Metropolitan University UK, Westminster International College, Subang, MalaysiaIn recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.https://www.ijmae.com/article_117526_b8f808b812dc84d3a04f855a4a31603c.pdfmobilitymobile retailingmarketingmanagement |
| spellingShingle | Ehren Tseng Rashad Yazdanifard Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing International Journal of Management, Accounting and Economics mobility mobile retailing marketing management |
| title | Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing |
| title_full | Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing |
| title_fullStr | Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing |
| title_full_unstemmed | Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing |
| title_short | Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing |
| title_sort | mobility the revolutionary change to customer s shopping experience in retailing |
| topic | mobility mobile retailing marketing management |
| url | https://www.ijmae.com/article_117526_b8f808b812dc84d3a04f855a4a31603c.pdf |
| work_keys_str_mv | AT ehrentseng mobilitytherevolutionarychangetocustomersshoppingexperienceinretailing AT rashadyazdanifard mobilitytherevolutionarychangetocustomersshoppingexperienceinretailing |