E-commerce in Hungary: A Market Analysis
E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI). Moreov...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2016-12-01
|
| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1622 |