Customer Participation: Mandatory or Voluntary Behaviour?
Service providers need to develop a competitive advantage in the market. One strategy is value co-creation, which means a mutual creation of value and experience. Two types of the customer value co-creation behavior have been identified; consumer participation behaviour and consumer citizenship beha...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2016-07-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://doi.org/10.18096/TMP.2016.01.04 |