Influence of Price Promotion and Discounts on Sales
This study aimed to determine the effect of promotions and price discounts on sales. This research uses quantitative methods. The population in this study is all consumers at a medical device company in Medan City from April to June 2020, totaling 355 buyers. The research sample is 100 consumers, an...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan
2023-05-01
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| Series: | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://jurnal.stiepas.ac.id/index.php/jebe/article/view/309 |