Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements

Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements

Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users. During our electroencephalography (EEG) and eye-tracking study, participa...

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Bibliographic Details
Main Authors: Andrew Kislov, Alexei Gorin, Nikita Konstantinovsky, Valery Klyuchnikov, Boris Bazanov, Vasily Klucharev
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Brain Sciences
Subjects:
neuroforecasting
neuromarketing
consumer neuroscience
EEG
eye tracking
Online Access:https://www.mdpi.com/2076-3425/13/1/57

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https://www.mdpi.com/2076-3425/13/1/57

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