Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors
Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development. Many destinations worldwide have built events portfolios as a strategic...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2017-06-01
|
| Series: | Almatourism |
| Subjects: | |
| Online Access: | https://almatourism.unibo.it/article/view/6888 |