COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES

COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES

This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research. The expanding adoption of information technology in marketing implies the knowledge...

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Bibliographic Details
Main Author: RAUL ALEXANDRU HUȚU
Format: Article
Language:English
Published: Academica Brâncuşi 2015-04-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
marketing capabilities
e-marketing capabilities
information technology
e-marketing orientation
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2015-02/22_Hutu.pdf

Internet

http://www.utgjiu.ro/revista/ec/pdf/2015-02/22_Hutu.pdf

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