La macroestructura del folleto bancario como instrumento de persuasión
This paper aims to analyse the genre of a sample of bank leaflets in order to find a prototypical macrostructure for this genre. Furthermore, we study the existence of a relationship between the generic structure of the bank leaflets and the advertising strategy named AIDA (Attention, Interest, Desi...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2004-01-01
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| Series: | Ibérica |
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| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/464 |