A Study on the Community Contributions of Professional Sports Team by Analyzing the Relationship between Regional Identity, Sense of Community, and Team Identity
PURPOSE This study developed and tested a theoretical research model delineating the relationships between sports consumers’ team identity and their response to regional identity, sense of community, and community contributions. METHODS To achieve the purpose of this study, a total of 1,196 spectato...
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| Format: | Article |
| Language: | Korean |
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Korea Institute of Sport Science
2021-12-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2021-32-4-586.pdf |